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Glossary

Signposting: telling readers where they are and where you are taking them

Signposting is the language that tells readers where they are and where they are going: section previews, transitions that name the logical move, and sentences that state what has just been established. Done well it is nearly invisible, and its absence is what supervisors mean when they write “hard to follow.”

Why it matters when you are writing

The comment “this doesn’t flow” almost never means the sentences are badly built. It means the reader could not tell why one paragraph followed another. Signposting fixes that by making the connection explicit — that this evidence complicates the previous claim, that the argument now turns from mechanism to consequence, that the next section takes up an objection. The logic was in your head; the reader only has the page.

Three levels do most of the work. At document level, the end of your introduction previews the shape of the argument. At section level, an opening sentence states what this section establishes and a closing sentence says what it has established. At paragraph level, the first sentence makes a claim and the transition names the relation — “however” for contrast, “because” for cause, “by contrast” for comparison — rather than the all-purpose “additionally,” which tells a reader nothing.

The risk is padding. “In this section, I will discuss…” repeated at every heading is machinery a reader has to walk around. Prefer signposts that carry content: “Two of these three explanations fail once municipal texts are included” both orients and argues. If a signpost could be deleted with no loss of orientation, delete it.

IN PRACTICE

Unmarked, then signposted

Before

Additionally, municipal texts were examined. The pattern was different from the national corpus.

After

The national corpus, however, may not generalize. When municipal texts are added, the association reverses — which is the first indication that drafting capacity, not enforcement capacity, drives the pattern.

OFTEN CONFUSED WITH

What Signposting is not

Transition words
Transition words are one tool for signposting; signposting also includes previews, summaries, and sentences that state the argument’s current position.
Padding
A signpost orients the reader; padding announces what you are about to do without adding information the heading has not already given.

Questions about signposting

Does signposting make writing repetitive?

Only when the signposts carry no content. “In this section I will discuss X” under a heading that says X is redundant; a sentence that states what the section establishes is not.

How much signposting does a thesis need?

More than an article, because chapters are read across days rather than in one sitting. A short orienting paragraph at each chapter opening and close is standard.

Where do most drafts lose the reader?

At paragraph boundaries and section joins. Read only your first and last sentences in sequence — if the argument does not track, the signposting is missing.

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